Read Online Public Relations and the Corporate Persona: The Rise of the Affinitive Organization (Routledge New Directions in Public Relations & Communication Research) - Burton Saint John III file in PDF Online

Read Public Relations and the Corporate Persona: The Rise of the Affinitive Organization (Routledge New Directions in Public Relations & Communication Research) - Burton Saint John III file in ePub

For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the corporate persona, they aimed to convince citizens that they share common aspirations - and moreover that their corporate soul works as a beneficent force in

Title : Public Relations and the Corporate Persona: The Rise of the Affinitive Organization (Routledge New Directions in Public Relations & Communication Research)
Author : Burton Saint John III
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 06, 2021

Post Your Comments: