Full Download Exploring the Power of Electronic Word-Of-Mouth in the Services Industry - Hans Ruediger Kaufmann file in ePub Online

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User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of

Title : Exploring the Power of Electronic Word-Of-Mouth in the Services Industry
Author : Hans Ruediger Kaufmann
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 06, 2021

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